Annual Backpack Outreach | Media Leadership & Donor Engagement NYSUM Coney Island, NYC

For NYSUM’s Annual Backpack Outreach, I led the creation of all visual media—capturing photography and video footage that documented the event’s energy, impact, and heartfelt mission. Partnering with Pastor Connie Hulla of Coney Island Gospel Assembly, we blessed hundreds of inner-city children with brand-new backpacks, helping them return to school with dignity and joy. Beyond event coverage, I took the initiative to design compelling social media graphics and manage digital outreach—ensuring the campaign’s visibility reached donors, partners, and future supporters. My work helped attract new contributions and positioned the event as a model for future outreach efforts.